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Job Description

Executive Creative Director – Advertising Agency (“Agency”)
 
Primary Responsibility
To lead & inspire the creative team/s to produce challenging, innovative, disruptive & conceptual
work promoting the Agency as Centre of Human Centric Retail Excellence.  

Purpose of the Role
To lead the origination, craft & production of relevant and original concepts in response to
marketing & communication needs across this retail led portfolio. This role works in strong unison
with the Strategic- & Relationship lead functions. A vital requirement is the ability to build strong
partnership with clients on National- & Regional Levels.   
   
Key Responsibilities
Creative:
  • Comprehensive understanding of integrated consumer journeys in the development of concepts from conventional campaign work, to in-store, to digital & social.
  • In-depth understanding, working collaboratively with Strategy, on the ever-evolving consumer landscape in SA.
  • Resonant & relevant proposition development.     
  • To lead the creation of original and great concepts/campaigns inclusive of Reviews.  
  • To present, directly or via team members, work internally and externally in a clear and professional manner.  
  • To manage creative output of the department to ensure consistency and quality of work delivered.
  • Lead and support the awards strategy for the Agency and SA Agency Group/Collective.  
  • To encourage teams to be proactive and to think beyond the job.
Collaboration:
  • To develop & nurture the client relationship to support the delivery of the creative work.
  • Be the Creative Leader around the Leadership table.  
  • Work closely with relevant account- & creative teams, ensuring effective communication and management of expectations in a way that consistently supports the delivery of the brand/project.
  • Actively encourage, facilitate & display collaboration within the team and other departments within the agency.
  • Support and collaborate with the Agency Collective and its relevant Creative & Industry initiatives. 
Business Management
  • Via operations, manage & direct the scheduling of work through the agency efficiently.  
  • Prioritization of workload to ensure teams demands are met and managed but works for team.
  • To grow the creative department to anticipate & reflect the changing needs of the Agency/Group.
  • Lead the accurate recording of work time for yourself and the team.
  • To communicate business goals to the team and identify and articulate the creative contribution to these goals to the management team.
  • Be involved in the setting of objectives for the department and the managing of budget.
People
  • Be the Creative leader.   
  • Disseminate learning through your creative teams and coach team members.
  • To develop skills and knowledge within yourself and your team through on-the-job development, active participation in the agency and department (e.g., Disruption X, training, and other company meetings)
  • Shoulder responsibility & accountability for the teams’ performance.
  • Decisively address non-performance.  
  • Create clear development plans for yourself and your team in support of the business plan. 
Key Skills, Knowledge & Experience
  • At least 15 years industry experience with Retail / Integrated experience preferred.  
  • Excellent communication skills.
  • Excellent relationship management skills.
Reporting and relationships
  • Reports to the Agency CEO.
  • Based in Durban.
   
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