Marketing Executive (f/m/d)

Job Description

Marketing Strategy & Business Development:

• Provide quarterly strategic direction on Marketing Plans for company, specifically focusing on key Customer Acquisition initiatives
• Manage through-the-line marketing plan with internal team and external partners
• Focus on ROI-based marketing plans & strategies and ensure all activities are aligned to meet business goals
• Work with the company CCO on developing the above as well as other Business Development strategies

Marketing Planning & Messaging:

• Manage marketing planning for the companies key initiatives - included but not limited to the below elements:

- Messaging (work collaboratively with Creative Head)
- ATL Media selection
- Digital media excellence & best practice
- Digital media planning
- Digital media ROI
- Overall Best practice guidance
- Supplier negotiations & contracts

Team Mentorship:

• Provide Mentorship & guidance to the various senior marketing managers & team members (6 direct reports, overall team of 20)
• Work collaboratively with Group Creative Head on key projects and drive prioritization of creative work

Skills Required:

• Must have B2C marketing knowledge and experience.
• Must have a deep understanding of the LOBs they support - including knowledge of products, revenue drivers, competition and differentiators in the market.
• Must exhibit leadership in all forums

Experience Required:

• Minimum 10 years working experience in marketing or advertising industry
• Experience in leading and guiding a diverse team of people
• Team leadership and ability to provide business understanding is more critical than deep marketing specialization skills
• Ability to provide and challenge thought leadership in marketing space
• Digital-first marketing approach
• Project management ability is key

Salary Range: 
R1.2M - R1.5M