Area Sales Manager – Capital Goods Region: France & Benelux (with future expansion to Spain) Industry: Food, Dairy & Beverage Packaging Machinery Location: Home Office in France preferred The Company Our client is a mid-sized international company specialized in capital equipment for the food, dairy, and beverage packaging industry. With locations in Germany, the USA, and other parts of Europe, the company is underway in expanding into new markets with a modernized product strategy, organization, and market presence. Your Responsibilities Sales & Business Development Full responsibility for sales activities of customized machinery solutions across France and the Benelux countries (potential expansion to Spain). Active acquisition of new customers and development of existing relationships. Build and expand a sustainable network within the food and beverage industry. Represent the company convincingly in a competitive market with a relatively young brand. Consultative Selling & Technical Expertise Provide consultative support to customers on technical and commercial questions to optimize their production processes. Present tailored technical solutions aligned with customer requirements. Collaborate closely with internal departments (inside sales, layout planning, engineering) to design optimal customer solutions. Strategic Market Development Analyze market trends, competition, and customer needs to identify opportunities and risks. Contribute to a more strategic market approach by leveraging an existing market model and CRM tool (Salesforce). Support the company's efforts to proactively develop the food segment (currently handled reactively). Contract Negotiation Manage the entire sales cycle through to contract negotiation and successful closure of deals.   Your Profile Strong track record in B2B capital goods sales, ideally within the food and beverage packaging sector. Excellent consultative and technical planning and organizational skills. Fluent in French and English; German would be a plus. Well-established network in the food & beverage industry. Experience with Salesforce and MS Office (especially Excel); high digital fluency is preferred. Willingness to travel extensively across the sales region.   What We Offer A key role in a growing, international company with ambitious goals. Opportunity to shape and grow a strategic market. Flat hierarchies, entrepreneurial freedom, and a results-oriented culture. Competitive compensation package including company car. Remote work flexibility and individual development opportunities Contact We look forward to receiving your online application (including references, preferably with a covering letter), stating your salary expectations or current salary and your earliest possible starting date. Our consultants, Mr Peter Brünke and Mr Andreas Weis, will get in touch with you. Gender note : We are addressing women and men equally within the meaning of the Equal Treatment Act. For reasons of better readability, the simultaneous use of the language forms male, female and diverse (m/f/d) is avoided. All personal designations apply equally to all genders.