Marketing Strategy & Business Development: Provide quarterly strategic direction on Marketing Plans for company, specifically focusing on key Customer Acquisition initiatives Manage through-the-line marketing plan with internal team and external partners Focus on ROI-based marketing plans & strategies and ensure all activities are aligned to meet business goals Work with the company CCO on developing the above as well as other Business Development strategies Marketing Planning & Messaging: Manage marketing planning for the companies key initiatives - included but not limited to the below elements: - Messaging (work collaboratively with Creative Head) - ATL Media selection - Digital media excellence & best practice - Digital media planning - Digital media ROI - Overall Best practice guidance - Supplier negotiations & contracts Team Mentorship: Provide Mentorship & guidance to the various senior marketing managers & team members (6 direct reports, overall team of 20) Work collaboratively with Group Creative Head on key projects and drive prioritization of creative work Skills Required: Must have B2C marketing knowledge and experience. Must have a deep understanding of the LOBs they support - including knowledge of products, revenue drivers, competition and differentiators in the market. Must exhibit leadership in all forums Experience Required: Minimum 10 years working experience in marketing or advertising industry Experience in leading and guiding a diverse team of people Team leadership and ability to provide business understanding is more critical than deep marketing specialization skills Ability to provide and challenge thought leadership in marketing space Digital-first marketing approach Project management ability is key Salary Range:  R1.2M - R1.5M